Station Profile

Format & Call Letters

Mainstream/Classic Rock - KZZK FM

Format Description

105.9 The Grizz plays Classic Rock and the best recent Rock.

105.9 The Grizz is targeted to reach Affluent Adults between the ages of 18 to 54.

The Biggest Music Library: 105.9 The Grizz has a broader, more diverse playlist than most other formats. We play everything from Today’s Best New Rock to the biggest Classic Rock favorites and more.

105.9 The Grizz plays great music from Pearl Jam, Rolling Stones, Nirvana, U2, Green Day, The Red Hot Chili Peppers, Linkin Park, the Foo Fighters, Aerosmith, Sixx A.M., Slash, Metallica, Megadeth, Seether, Tom Petty, Motley Crue, Van Halen, AC/DC, Ozzy Osbourne, Pink Floyd, Def Leppard, ZZ Top, Led Zeppelin and more.

The Mainstreet Rock format has remained one of the strongest formats throughout the years and is a top performer for advertisers.

105.9 The Grizz targets Males 25 to 54, Males 18 to 49, and women 18 to 49.

105.9 The Grizz is a strong station for reaching exclusive male listeners in the market.

105.9 The Grizz covers the Tri-State Area including Quincy Illinois, Hannibal Missouri, and Keokuk Iowa. 

105.9 The Grizz allows advertisers to reach a large consumer group that can’t be reached with any other station.

Wake Up To The BOB & TOM Show Mornings on 105.9 The Grizz

The BOB & TOM Show is built on comedy, lifestyle talk, and celebrity guests. Add news, sports, and the occasional live musical performance, and listeners are guaranteed fresh content with 4 hours of upbeat entertainment.

The BOB & TOM Show is America’s leading media outlet for comedians ranging from superstars like Seth Rogan and Billy Crystal to up-and-coming rising stars.

The BOB & TOM Show owns the male demos from 18-34, 18-49, and 25-54.

The BOB & TOM Show prides itself on having responsive listeners that get results for advertisers.

Start your day with BOB & TOM 5 AM to 9 AM weekday mornings on 105.9 The Grizz.

Demographic Profile

105.9 The Grizz has wide demographic appeal with consumers who have purchasing power!

Age Composition: Almost 70% of Mainstream Rock listeners in America fall into the 25-64 age group.

- Approximately 28% of Mainstream Rock listeners are adults 45 to 54 years old.
- Approximately 23% of Mainstream Rock listeners are adults 35-44 years old.
- Approximately 20% of Mainstream Rock listeners are adults 25 to 34 years old.
- Approximately 14% of Mainstream Rock listeners are adults 18-24 years old.

105.9 The Grizz is the perfect station for reaching the 18-49 and 25-54 demographic.

Gender: Approximately 70% of 105.9 The Grizz listeners are male while 30% are female.

Household Income: 105.9 The Grizz listeners have high earning power.

- Approximately 30% of Mainstream Rock listeners have an income over $75,000.
- Approximately 25% of Mainstream Rock listeners have an income of $50,000 -$75,000.
- Approximately 25% of Mainstream Rock listeners have an income of $25,000 - $50,000.

Occupation: 105.9 The Grizz listeners are employed as Owners, Managers or Professionals, Tradespeople, Sales and Service industry, and Administrators or Clerical staff.

Education: 105.9 The Grizz listeners are well educated.

- Approximately 20% are College graduates.
- Approximately 36% have attended college.
- Approximately 36% have a high school diploma.

105.9 The Grizz is designed to reach active consumers in their prime spending years.

Investments: 105.9 The Grizz targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: 105.9 The Grizz attracts listeners who are very active in participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the beach on weekends. These listeners dine out frequently and attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with 105.9 The Grizz.

105.9 The Grizz Listeners

 Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month. 
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and woman's shoes, and accessories. 

105.9 The Grizz is designed to reach active consumers in their prime spending years.

Lifestyle Profile

105.9 The Grizz targets homeowners. 68% of 105.9 The Grizz listeners own their own home. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors

105.9 The Grizz listeners are in their prime earning and spending years.

105.9 The Grizz is one of the most powerful performing formats targeting men for advertisers today!

 
105.9 The Grizz Coverage Map