Station Profile

Format & Call Letters

Adult Contemporary Hit Radio (CHR)  - KGRC FM

Format Description

Real 92.9 Profile is The Tri-States #1 Hit Music Station.

Real 92.9 Profile targets adults 18 to 49 years of age.

Real 92.9 Profile targets affluent females in their prime spending years. 

Real 92.9 Artist Profile: Artists include: One Direction, Rihanna, Bruno Mars, Carrie Underwood, Plain White T's, Kelly Clarkson, Adam Levine, Pink, Coldplay, Katy Perry, Taylor Swift, One Direction, Maroon 5, and more. 

Real 92.9 Profile is committed to its continued level of involvement in the community. 

Real 92.9 Profile provides the perfect atmosphere for successful advertising:a potent and effective sales force, and a loyal support staff dedicated to providing quality service.

Real 92.9 targets the “Tri-State Area” including Quincy Illinois, Hannibal Missouri, and Keokuk Iowa, including the following counties:

Illinois: Adams, Brown, Cass, Hancock, McDonough, Morgan, Pike, Schuyler, and Scott.
Missouri: Marion, Audrain, Clark, Knox, Lewis, Monroe, Pike, Ralls, Scotland, and Shelby.
Iowa: Lee and VanBuren.

Real 92.9 Profile's CHR format is America’s No. 1 format by weekly cume.

Start Your Morning With The Elvis Duran Show On Real 92.9

Elvis: Hey it’s me... Elvis Duran, host of the show. Your host of the party, your Maitre’d of the mornings. You get the picture.

Thanks for listening to the Morning Show every day. It’s an honor and a privilege to broadcast to some of the greatest cities in the world!

I’m a person who loves traveling and enjoys great movies, books, wines, and restaurants. I’m also hooked on such TV shows as The Voice, American Horror Story, Dexter, Game of Thrones, and Celebrity Apprentice.

Danielle: Hi Everybody! I'm Danielle Monaro...the tough chick from the Bronx! I'm married to a wonderful Brit (yes, the accent got me!) named Sheldon. We have an awesome little boy named Spencer. Plus.....Our little guy Preston, who is 3 years old already! 

Bethany: Hi, everyone! I'm one of the newest additions to the morning show family! I was born and raised in Wisconsin, went to college in Minneapolis, and spent a brief time in Texas before moving to my dream city, New York! I bring you hourly news updates on the morning show called Reality Checks!

Wake up with The Elvis Duran Show 5 AM to 9 AM weekday mornings on Real 92.9.

Demographic Profile 

Real 92.9 Profile delivers listeners with a high disposable income in their prime spending years.

Age::Real 92.9 Profile targets adults 18 to 34 and Females 25 to 54.

Gender: Females 12+ living favor the Real 92.9 Profile format. 

- 65% of CHR listeners in America are female while 35% are male.

Education: Over 60% of Americans who listen to CHR music have attended college.

Household Income: Real 92.9 Profile's listeners have earning power.

- Over 25% of Real 92.9 Profile adult listeners 18 years of age and over have an annual household income of $25,000 to $50,000. 

- Over 20% have a annual income of $50,00 and $75,000.
- Almost 35% have an income over $75,000.

Occupation: Real 92.9 Profile targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical.

Get exposure to thousands of potential customers each week with Real 92.9 Profile. 

Lifestyle Profile

Real 92.9 Profile targets homeowners. 

A huge category with these consumers is home improvement and home decorating. In the past year, many of Real 92.9 Profile listeners have spent money on painting or wallpaper, remodeling bathrooms, and kitchens, landscaping, carpeting or floor covering, replacing windows, and other home improvements.

Activities: Real 92.9 Profile attracts listeners who are very active participating in exercise and fitness, biking, golfing, and hiking. Real 92.9 Profile listeners enjoy going out to music concerts, sporting events, bars, and restaurants more so than the average American.

Real 92.9 Profile targets listeners with purchasing power in Idaho Falls and surrounding areas.

Real 92.9 Profile's Listeners

Real 92.9 Profile has wide demographic appeal with consumers who have purchasing power!

- Real 92.9 Profile listeners purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.  -  Are big consumers of furniture, major appliances, and automobiles.
-  Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoy going out to restaurants often every month. Over 80% went out in the past month.  
-  In the past year purchased men's and women's clothing, infant and children's clothing, men's and woman's shoes, and accessories.

Investments: Real 92.9 Profile targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Real 92.9 Profile listeners are in their prime income and spending years.

Here's Why Real 92.9 Profile Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women, and 61% are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Real 92.9 Profile format allows advertisers to reach a large consumer group that can’t be reached with any other station.

 Real 92.9 Coverage Map