Station Profile

Format & Call Letters

Country -  WCOY FM

Format Description

Coyote Country 99.5 WCOY is the Tri-State's most powerful country station. 100,000 watts of pure country and the best on-air personalities.

WCOY Coyote Country plays the biggest Country music artists in America today.

WCOY Coyote Country targets Affluent Adults 35 to 44, Females 45 to 54, and Males 45 to 54.

The Country Music format year to year remains one of the most popular music formats in America today and one of the best performing formats for advertisers.

We play the Icons of Country Music! WCOY Coyote Country listeners tune in to hear the biggest Country artists today.

Core Artists: Luke Bryan, Miranda Lambert, Thomas Rhett, Kenny Chesney, Dan + Shay, Luke Combs, Jason Aldean, Blake Shelton, Carrie Underwood, Florida-Georgia Line and many more.

The WCOY Coyote Country Country music format is quickly becoming very popular at work choice for listeners. We play the country music you love each day.

WCOY Coyote Country covers The “Tri-State Area” which is Quincy Illinois, Hannibal Missouri, and Keokuk Iowa, including the following counties:

Illinois: Adams, Brown, Cass, Hancock McDonough, Morgan, Pike, Schuyler, and Scott.
Missouri: Marion, Clark, Lewis, Monroe, Ralls, Scotland, and Shelby.
Iowa: Lee, Henry, VanBuren, Des Moines, Davis, and Jefferson.

WCOY Coyote Country allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Coyote Mornings With Bobby Bones On WCOY

Born and raised in Arkansas, Bobby Bones began his radio career at Henderson State University’s KSH 91.1 Bones was named “Austin Radio Personality of the Year” in 2009, 2010, and 2011. Austin’s Alliance of Women in Media honored the program with their “Radio Personality of the Year” award seven years in a row.

The Bobby Bones Show joined Premiere Networks’ national lineup in 2011 and was nationally syndicated on CHR radio until February 2013 when the program transitioned to a Country format. Today, the program originates from WSIX in Nashville and can be heard on more than 150Country radio stations nationwide by millions of listeners.

Bobby Bones...a great way to start your mornings, weekdays on WCOY.

Demographic Profile

WCOY Coyote Country has wide demographic appeal with consumers who have purchasing power!

Age Composition: WCOY Coyote Country targets Affluent Adults 35 to 54 age group. Most Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: Country listeners in America have approximately a 50/50 split between males and females.

Household Income: WCOY Coyote Country listeners have high earning power.

- Over 25% of Country listeners in America have an income over $75,000.
- Almost 25% of Country listeners in America have an income of $50,000 - $74,999.
- Almost 30% of Country listeners in America have an income of $25,000 - $49,999.

Occupation: WCOY Coyote Country listeners are employed as Owners, Managers or Professionals, employed as Tradespeople, employed in the Sales and Service industry, and are employed as Administrators or Clerical staff.

Education: WCOY Coyote Country listeners are well educated.

-  Over 16 % Completed College or more.
-  Almost 35% Have completed some college.
-  Almost 40% Completed high school.

Market your business to thousands of potential new customers each week with WCOY Coyote Country.

Lifestyle Profile

WCOY Coyote Country listeners are in their prime earning and spending years.

WCOY Coyote Country targets homeowners. A huge category with these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects (s)

The WCOY Coyote Country is targeted to reach active consumers in their prime spending years.

WCOY Coyote Country Listeners Have Purchasing Power

WCOY Coyote Country targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.

- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and woman's shoes, and accessories.

WCOY Coyote Country Targets The Most Powerful Demographic Force In American History

Investments: WCOY Coyote Country targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: WCOY Coyote Country attracts listeners who are very active in participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, and attend local and regional sporting events and concerts.

WCOY Coyote Country is committed to delivering the best value for advertisers today delivering an audience in their prime purchasing years.

WCOY Coyote Country Coverage Map